Promotions and strategic pricing is not a nice to have, it is essential
to stay ahead of the competition
Promotions and strategic pricing is not a nice to have, it is essential to stay ahead of the competition
In today’s competitive world, strategic pricing is fast becoming essential. Marketing and promotions with special offers to attract new customers and or rewarding existing clients to increase occupancy is now a must, or you risk losing clients to the competition.
Your digital marketing and your hotel management systems need to be synchronised
To do this successfully you need a system that is not only integrated to your PMS, and Booking engine but is also part of your digital marketing strategy. OHP does exactly that!
The promotions tool allows specific proposals to be available on your website only, to encourage direct bookings, or alternatively these can be marketed more widely on your chosen channels
The system allows multiple simultaneos offers with different booking requirements to give guests more choice and encourage your prefered booking criteria.
Offers can be specific or generic and for almost every eventuality. Be it a one off occasion, festive days, discounts for extended stays or early booking promotions.
Further each promotion is linked to one of your personalised cancellation policies to enhance each proposal.
Finally offers can also be made for specific room types to increase occupancy in those that are less well performing.
The options are endless.